The rise of Pinay Yum influencers highlights how Filipino creators are shaping online trends through authenticity and cultural pride. These digital personalities use platforms like TikTok, Instagram, and YouTube to share lifestyle, beauty, and entertainment content that resonates with a local and global audience.
Their growing influence showcases the creativity and confidence of modern Filipinas embracing digital fame. Whether sharing food vlogs, daily routines, or fashion looks, Pinay content creators continue to inspire followers with their originality. This new wave of Filipino influencers reflects the evolution of social media culture in the Philippines, turning everyday stories into engaging and relatable experiences.
Here is the list of Top 10 influencers to watch on Pinay Yum in 2025, selected for their strong presence, cultural relevance, and engagement potential.
1. Ivana Alaw
Ivana Alawi is one of the biggest Filipino creators right now, with massive reach and visibility. She blends glamour with relatable content, which makes her ideal for trending Pinay Yum videos. Her style fits well into the world of Filipino viral content and the broader Pinay culture online.
2. Janina Vela
Janina Vela brings both lifestyle and personality into her content. Her online presence is strong among audiences who love Pinay lifestyle and creator-driven stories. She’s someone to watch for collaborations and fresh takes on Pinay Yum content.
3. Abi Marquez
While more niche (food/cooking), Abi Marquez has a growing global following and impact. Her content can cross over into the Pinay Yum community by offering lifestyle & culture mash-ups. Her reach makes her a strong candidate for 2025 influence in the space.
4. Imah Dumagay
Imah Dumagay brings humor and cross-culture storytelling—ideal for platforms like Pinay Yum that thrive on personality and relatability. Her style aligns with the kind of Pinay Yum viral clips that engage both Filipino and overseas audiences.
5. Ninong Ry
Ninong Ry combines food, culture, and creator energy—three pillars that resonate with audiences interested in lifestyle and cultural content. His approach expands the definition of “entertainment” within Filipino-influenced digital spaces and complements the Pinay Yum site ecosystem.
6. Mae Layug
Mae Layug is a rising creator focused on beauty, lifestyle, and travel—all major appeals for audiences drawn to Pinay beauty and style and Pinay lifestyle content. Her versatility signals she’ll be a strong player on platforms like Pinay Yum.
7. Rei Germar
Originally noted for entrepreneurship and creator-driven content, Rei Germar bridges lifestyle and business. Her involvement in content creation makes her relevant for developments in the Pinay Yum community, especially as the platform evolves toward richer creator engagement.
8. Viy Cortez
Viy Cortez delivers strong appeal in the realms of beauty, travel, and lifestyle. Her presence aligns closely with the trends in Trending Pinay videos and appeals to viewers who follow Filipino influencer trends.
9. Anna Cay
Anna Cay is well-known for beauty tutorials and lifestyle content, making her a good match for audiences who enjoy the same content seen in Pinay Yum videos. Her long-term creators status positions her well for sustained influence.
10. Anne Clutz
Anne Clutz, a seasoned beauty and lifestyle creator, brings credibility and staying power. Her established brand fits into platforms like Pinay Yum that cater to fans of Pinay beauty and style and lifestyle storytelling.
